FSP Retail Blog

And Finally...Butt of a Joke

Posted At : 24 December 2009 12:09

The North Face Apparel Corp has apparently filed a federal court lawsuit in St Louis against parody brand The South Butt.

The brand, started by a college student to help pay for his fees, sells t-shirts, fleece jackets and sweatshirts with the tagline “Never Stop Relaxing”.

The cease and desist request apparently stated that the companies’ logos are similar enough to cause “confusion”. Honestly now, when was the last time you confused your face with your butt…?

Other mildly amusing parodies discovered when researching this article include; DeadBull to RedBull; Naïve to Evian; and Nescrape to Nescafe.

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