FSP Retail Blog

SSM April ...And Finally - Two Can Play That Game

Posted At : 28 April 2009 13:48

Entirely used to being the butt of all jokes Ann Summers was on great form this April Fools, both creating their own light-hearted teaser and being the subject of others’…

The infamous, er, ‘lifestyle’ retailer posted a fake listing on their website this year, offering lingerie that becomes invisible in the rising heat of the bedroom!

The listing, found here, proclaims the ‘heat-sensitive polymer technology’ will ‘lift and support in all the right places while making it look like you’re naked’…we wonder if that’s what Jacqui Smith was looking for during her recent visit!.

 

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