Posted by:
FSPRetail ,
09 February 2012
FSP is delighted to sponsor Fashion Accessories at the inaugural Hammerson customer service awards ceremony - We Love Retail 2012. read more…
Tags:
TOWN/SHOPPING CENTRES, SHOPPERS, SHOPPING CENTRE RESEARCH
Posted by:
FSPRetail ,
24 March 2011
The shopping centre research budget was sufficient for only 120 shopper interviews. The management decided to supplement the number by using in-house staff to conduct further interviews. A year later, those involved are still bruised by the experience, “How do you get shoppers to stop to be interviewed?” “It took so much time that we neglected our other work.” And the results were insufficiently robust to be trusted, so already new research is to be commissioned.
read more…
Tags:
GEOFF'S VIEW, SHOPPING CENTRE RESEARCH