FSP FSP RETAIL BUSINESS CONSULTANTS

Case Study – Staff Satisfaction

Identifying how to recruit and retain effective retail staff

Issue

To identify reasons for the level of staff turnover on behalf of a client retailer with a fast growing business.

Solution

FSP gained information ‘from the ground’ by arranging group discussions with area managers, random groups of store managers and assistant managers.

The roots of the problem were revealed to be different from the presenting problem, allowing recommendations to be made and actions to be implemented to address the pertinent issues.

Results

The changes made by management were successful in reducing the scale of the problem to manageable proportions.

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“"Much retail planning focuses on 'capacity' and floor space issues. What FSP do is to provide a commercial 'reality check' of 'demand' based on actual market analysis and the socio-economic composition of the catchment which then needs to be considered alongside 'theoretical' capacity figures. This provides an added dimension when considering and understanding development proposals and one that tends to be overlooked by many planning and property professionals” ”


Adrian Swift
Principal Planner
Blackburn with Darwen Borough Council
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