The number of outlet centres in continental Europe has doubled since 2005. FSP has been involved with many new schemes, undertaking detailed investigation of consumers and drawing upon the experience of established schemes.
For proposed schemes, FSP typically identifies:
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The likely catchment
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Establishes European benchmark sites
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Advises on optimum retail mix, competitive positioning and target occupiers
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Estimates realistic trading performance
Of course, vision is worthless without proper implementation and feasibility analysis is only the first stage in FSP’s relationship with a proposed development.
Although not leasing agents, FSP’s credibility, catchment benchmarking and market analysis techniques can be used to create compelling arguments for target occupiers to look at a new outlet centre. Independent FSP summary documents can also be of value in allaying the concerns of local politicians, assisting the local planning process and briefing investors on realistic prospects for a successful project.
Many outlet centres open in phases and FSP’s ability to measure scheme performance, allows developers to understand trading gaps and prioritise improvements which target the needs of the most profitable groups of shoppers.
FSP has recently worked on development projects in Belgium, Estonia, France, Ukraine and the United Kingdom for clients including Henderson Global Investors, McArthurGlen, Kruug Outlet Solutions and Chester Properties.
For more information please contact us at: fspretail@fspretail.co.uk or call 01494 474740
FSP produced summary research to help market our scheme to retailers. It has been gold for our agents
Ian Sanderson
Chester Properties