Starting work with a new client is a time of excitement and anticipation. When the client is a FTSE 100 company, with a distinguished record for innovative city centre regeneration it is not surprising that FSP is pleased by its new appointment.
Hammerson has recently selected FSP to work with the team that is delivering Union Square in Aberdeen. Although FSP has worked extensively in Scotland, from Coatbridge and Easterhouse to Glasgow, Princes Square via Inverness and too many other places to mention, this will be FSP’s first major involvement with Aberdeen.
The brief to FSP is to get under the skin of Aberdonians, both old and new, to identify their aspirations and fears, as much as to understand their behaviour and demographic profile. To answer such a brief, FSP is using its full range of qualitative and quantitative research methods. Integrating results from all the research elements to develop a coherent solution is what gives FSP a buzz. The added ingredient in this case is to be on the team that is making a significant difference to one of the great UK cities.
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