In an environment where an increasing number of opportunities are chasing a decreasing number of occupiers, data on its own is not sufficient to position strong opportunities for occupiers. Successful leasing is really about presenting a mix of relevant information which will position a town or centre as successful and attractive location for investment. It is also about being realistic about the nature of those occupiers which can be attracted into the town or centre, both now and in the future, and focusing on an achievable set of targets. Unlike, commercial investors, town centre managers do not have a ‘war chest’ to buy new occupiers and so this realism and focus is essential to maximise the effectiveness of investment of time and resource.
Download the full document "FSP Approach to Attracting Occupiers" in our Downloads section, or see the attached file
Document: Attracting Occupiers.pdf - 38kb
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