Tenant Mix Planning

Is your letting strategy driven by rental income or consumer demand?

An effective tenant mix strategy is essential to the success of your centre.  It will enhance the shopper experience by providing wide choice and locating compatible shops within easy reach of each other. 

Before the development of shopping centres multiple ownership of space failed the consumer miserably, with little planning of shop type or location and often a great many outlets crammed with similar products.  With single ownership of retail facilities comes greater control over the consumer offering, as well as the ability to say ‘no’ to inappropriate tenants. 

It is the retail and catering mix of your shopping centre that will distinguish it from the competition and attract shoppers.  With FSP’s expertise, both the market and the competition will be analysed in-depth and the findings used to plan a tenant mix that will optimise customer flow, increase retail sales and enable you to put in place rent structures acceptable both to you and your occupiers.

Click here to read how an FSP client used the tenant mix planning tool as a driver for growth.

 

Contact us on +44 01494 474740