FSP gives you a bigger bang for your marketing buck. Simultaneous application of its insights, to benefit leasing and asset management as well as marketing, makes for a coherent offer to the shopper. FSP accurately specifies and locates the right target customer and provides understanding of her motivations and aspirations.
Consumer behaviour is in a constant state of change. FSP gives you insight that enables you to create effective, appealing promotions targeted with ferocious accuracy. Over thirty years of providing this essential retailer information has allowed FSP to build a huge store of experience, including profiles of consumer attitudes and understanding of shopper life stages, leading to an ability to classify shoppers and thus develop consumer profiles. With a range of qualitative and quantitative techniques at its fingertips, FSP is one of the most skilled retail consultants in the UK, offering clients an individual approach rather than a prescribed solution.
Measuring marketing KPIs (Key Performance Indicators) is good management but commissioning a standalone project is not. It can be incorporated in work for leasing and asset management or used to negotiate with competing media or to benchmark your shopping centre against others.
FSP has carried out marketing effectiveness measurement across a multitude of shopping centres, producing results that have been invaluable for their growth, whilst creating a credible industry benchmark that is available for all clients.
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