FSP impact studies are more reliable than those based on computer-generated, theoretical models. If an impact study is merely to satisfy planning requirements, its validity is unimportant. However, if critical investment decisions depend on it, the validity and reliability of the impact study is vital. FSP impact studies are based on actual shopping patterns, as reported by over a million shoppers a year. Furthermore, the results are sense-checked and interpreted within the context of experience of how people shop and how retailers make their investment decisions.
The need for reliable, well-founded research is obvious if you are to investigate opportunities for your own expansion and be able to present evidence against competing developments.
FSP will provide that research for you. Use of modelling techniques based on the long-running NSLSP, which has measured the impact of retail developments in the UK for nearly 20 years, enables clients to anticipate change in retail catchment areas. FSP’s service has proved of value to clients as diverse as small centre managers to the largest retail expansions in the country.
Be prepared for the future and grasp opportunities before they turn into threats. Contact FSP to find out more.
Click here to view our Impact Study Case Study.