Market and Retail Brand Positioning

Identifying target shoppers, their attitudes and buying behaviour are crucial to the correct positioning of any product or retail brand.

FSP use an original form of Market and Segmentation analysis to understand how markets work and which positions potential competitors hold within them. This technique allows retailers and manufacturers to identify exactly where to position their products, the scale and nature of the opportunity and the likely competition.

Using this information in conjunction with Brand Tracking allows a regular means of verifying the validity of the market position selected.