FSP Strengthens Retailer Classification
13.10.2008
At FSP we find we are doing an increasing amount of profiling of locations and retailers. Not only do we now use ACORN to help profile the shopper population of a town, but we have enhanced our own internal classification of the retailers themselves. With FSP defined price and customer group classification, we can get an essential view of the stance a retailer is taking in where it wants to be in the market and to whom it wants to sell. More categories have enabled us to achieve a much finer gradation. FSP clients are already benefitting from this enhanced intelligence, and SnapShop members also receive the benefit of seeing how FSP has classified each retailer. The SnapShop retailer record for NEXT gives you an example of the classifications.
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A very useful way of keeping up to date with what's going on in retail.
Charles Denton
Property Director
Cornish Bakehouse