FSP Retail

Retail Property – Asset Managers

Click on the links provided to find answers to these questions:

Know your shoppers: Who are they? Where do they come from? How many are there? Could you attract more? Catchment Analysis

Providing for your shoppers: Why do they come to you? What do they want from you? What do they dislike? Consumer Insight

Creating a strategy: What can you do to attract more shoppers? Can you attract more than one type of shopper? Tenant Mix Planning

Implementing the strategy: How do you find retailers who can meet the needs of your target customers? How do you attract the right retailers to your centre? Business Strategy Implementation

Know your retailers: Will the retailer be able to afford the rent you need? What will this retailer contribute to the strategy for your centre? Due Diligence

Putting it into action: How do you know if your marketing is working? How do you set the size of your marketing budget? Are you using the best mix of marketing activities? Marketing Effectiveness Programme

Measuring change: How do you evaluate the success of your centre? How do you know where to focus your management efforts? Performance Improvement Strategies

Assessing the competition: What effect will the new extension at a neighbouring site have on your centre? Is there sufficient market to build an extension on your own centre? Impact Studies

If your question is not listed above, please send it to for an answer.

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