Asset Managers
Business
FSP’s Tenant Mix service creates the best retailer and catering mix for your location, using shopper surveys, mini depth interviews and national information to increase both customer flow and sales.
Business Strategy Implementation
Business Strategy Implementation allows you to create a strategy that will attract tenants that both satisfy your customers and allow you to make the most of your space.
Due Diligence analyses retailers’ strengths and weaknesses in relation to presentation, product range and market fit compared to existing and prospective tenants to produce an insight into potential sales performance and rent capabilities.
Performance Improvement Strategies
Using a set of specially developed retail-driven ratios combined with clear presentation and interpretation, FSP can help you spot potential difficulties before they create more serious problems.
Location
Catchment Analysis allows you to target promotions and advertise more effectively, and gain an enhanced understanding of which retailers you need to attract to your centre.
Impact Studies
Using modelling techniques based on the long-running NSLSP, which has measured the impact of retail developments in the UK for more than 10 years, FSP enables clients to anticipate change in retail catchment areas due to development, demolition or any other significant issues.
Insight
FSP’s insight services give you insight into consumer behaviour that enables you to create effective, appealing promotions targeted with accuracy.
Research techniques employed include; focus groups, mini-depth surveys, shopper behaviour and attitude surveys, and postcode collection intercept interviews.
Marketing Effectiveness Programme
To create a standalone project that measures marketing effectiveness alone can be poor use of a stretched budget. FSP finds ways of using other measurement techniques to achieve the same purpose, yet at the same time produce added value in terms of consumer insight.
FSP has carried out marketing effectiveness measurement across a multitude of shopping centres, producing results that have been invaluable for the growth of centre owners’ businesses, whilst creating a credible industry benchmark that is available for all clients.
Contact us on 01494 474740
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As always with FSP, a well researched high quality project.
Richard Wassell BSc MRICS
TwentyRetail
