Business Strategy Implementation
Identifying tenants who will create a satisfying retail experience for your customers is only one part of the equation. To create change that fuels your business you need to attract those tenants by implementing a strategy that they will find hard to resist.
Historically, the UK retail letting process has been driven by the Retailer Requirements List. Although some retailers produce such a list, its production is subject to different specifications and its findings can be less than accurate. FSP knows that the single most important incentive to any retailer is the desire to run a profitable business. The key influence in their decision making process will be, therefore, to satisfy the hurdle rates of return on investment regardless of whether the location is on their Requirements List.
The strength of experience amongst FSP’s consultants and their understanding of retailers' needs enables them to work with shopping centre owners and their existing/potential tenants to create win-win solutions that achieve these strategic objectives.
To see how this works in practice, take a look at the example of a Brand Strategy in the Case Studies pages.
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“The FSP research helped our understanding of the Park’s shoppers and provided information that assisted our discussions with target retailers. The bespoke reports provide key benchmark statistics and quantify the profit opportunities to retailers. They also help illustrate to landlords the scope for future growth and can formulate part of an asset management strategy.”
Mark Phelps
Letting Agent