Marketing Effectiveness Programme
Balancing marketing expenditure across various forms of promotion is as much an art as a science. But measuring the effectiveness of that marketing spend requires application of true scientific techniques!
To create a standalone project that measures marketing effectiveness alone can be poor use of a stretched budget. FSP finds ways of using other measurement techniques to achieve the same purpose, yet at the same time produce added value in terms of consumer insight. For example, if you can use the results of your measurement to negotiate with competing media or benchmark your shopping centre against others, the benefits start to become clear.
FSP has carried out marketing effectiveness measurement across a multitude of shopping centres, producing results that have been invaluable for the growth of centre owners’ businesses, whilst creating a credible industry benchmark that is available for all clients.
Find out how to get more from your measurement of marketing effectiveness.
Contact us on 01494 474740
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A very useful way of keeping up to date with what's going on in retail.
Charles Denton
Property Director
Cornish Bakehouse