Tenant Mix Planning
Is your letting strategy driven by rental income or consumer demand?
An effective tenant mix strategy is essential to the success of your centre. It will enhance the shopper experience by providing wide choice and locating compatible shops within easy reach of each other.
Before the development of shopping centres multiple ownership of space failed the consumer miserably, with little planning of shop type or location and often a great many outlets crammed with similar products. With single ownership of retail facilities comes greater control over the consumer offering, as well as the ability to say ‘no’ to inappropriate tenants.
You don’t need to rely on the Requirements List to determine which retailers to approach. It is the retail and catering mix of your shopping centre that will distinguish it from the competition and attract shoppers. With FSP’s expertise, using shopper surveys, mini depth interviews and national information, both the market and the competition will be analysed in-depth and the findings used to plan a tenant mix that will optimise customer flow, increase retail sales and enable you to put in place rent structures acceptable both to you and your occupiers. If the retailers know what they are doing, your centre will be on their requirements list, if not, FSP expertise will demonstrate the reasons why it should be.
Click here to read how an FSP client used the tenant mix planning tool as a driver for growth.
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A very useful way of keeping up to date with what's going on in retail.
Charles Denton
Property Director
Cornish Bakehouse