Retail Brand Auditing

  • How do shoppers perceive your retail brand?
  • How do you monitor whether that perception alters in response to store re-fitting or product marketing campaigns?

In a competitive dynamic market place brand auditing should be a regular exercise.  Delaying until the brand is in trouble is usually too late.  But these are complex questions, the responses to which demand constant monitoring if a pro-active stance is to be taken by the retailer and long-term success assured. 

FSP has been studying UK consumer behaviour for many years.  In-house developed techniques will analyse opinions and reactions, looking not only at users' and non-users' perceptions of all outward manifestations of the brand, but also the internal perception from the company itself.  Too often, management and staff assess their own brands in entirely different ways from their target market. 

FSP will tell you things about your brand that you would never even guess.  Its objective approach provides information that will be a vital tool in assessing your current brand’s impact and your future brand development.  Contact FSP for information.

Contact us on +44 01494 474740