Case Studies

Using insight of the catchment population to make best use of the marketing budget

How to use the mix of tenants to give your centre a distinctive and attractive character

Evaluating the effect on shopping locations of both expansion and competitive developments

Finding the most effective market niche for the brand

Identifying how to recruit and retain effective retail staff

Identifying the actions to change perceptions of your brand. How to stop upsetting them and start delighting them

Refreshing the mix of tenants by understanding the actual and potential shoppers

Making an effective business case for your centre to retailers

An effective method for centre management to improve the rental income

Value for money benchmarking for the marketing budgets of shopping centres