There are lies, damn lies, statistics and retail catchment models! FSP consultants have worked in operational and strategic roles at Boots, Hornes, Windsmoor, Alexon, Somerfield, Allied Carpets and Clarks and use this experience to bring a ‘common sense’ approach to location and customer decision making. FSP has advised Swedish DIY retailer Clas Ohlson on their UK expansion strategy, competitor performance and customer acquisition, Boots on the future of UK town centres, Gerry Weber on UK opportunity towns, Fat Face on staff retention and Etam on brand positioning.
FSP provide consultancy support to retailers in three areas:
Market Intelligence – market expenditure potential, town rankings, shopper profile, store performance drivers, key retail pitches / shopping centres, competitor performance, retail mix and footfall drivers / statistics
Consumer Research - brand positioning, customer value profiling, merchandise positioning, marketing awareness, competitive positioning and format optimisation
Location Strategy - expansion strategy, target towns, similar towns, turnover estimates, future retail impacts, cannibalisation, merchandise positioning, pipeline retail developments, customer targeting and competitor effectiveness
"FSP's retail experience has given us knowledge of the trading potential of new sites, while their clear advice on local market strategy has had a direct impact on our approach"
Mark Gregory
Managing Director
Clas Ohlson