European Consultancy

It is often difficult to find good quality intelligence to support overseas investments. As well as obvious language and cultural differences,
census data can be inconsistent, catchment data unreliable and the standard of analysis by local research firms very mixed. These problems have led some players to dismiss the need for good quality research. There are well documented cases where the true potential of opportunities has been overlooked or where the scale of threat from competing locations has been missed. The results for investment value and growth have been disastrous. However, those investors who wish to have the same quality research for their European retail real estate as in the UK work with FSP.

FSP provides a full range of consultancy services for Europe. Over a decade of experience in more than 20 countries has established a wealth of knowledge on retail markets, local data and close links with specialist consumer research suppliers. This means FSP can assess market potential, establish trading performance and identify solutions for any location in Europe, using the same rigorous
techniques which underpin our services in the UK.

Recent clients include Area Property Investors, Aviva Investors, Deutsche Bank, Henderson Global Investors, King Sturge, NV Allfin and Rioja Developments. Recent projects span District Centres in France, Regional Malls in Ireland, Factory Outlet Centres in Hungary and mixed use sites in Estonia.

Project types include:

• Catchment definition – using shopper surveys and drive times
• Consumer Research – bespoke shopper surveys, focus groups and mini depth interviews
• Trading Gap Assessment – analysis of catchment potential, shopper performance and trading data to prioritise opportunities to grow sales
• Leasing Support - turnover estimates, catchment demographics and spend, national / international benchmarking and tenant mix
  analysis to support leasing activity

There are many reasons to work with FSP in Europe, not least the ability to understand the brief, design the most cost effective approach and assemble the right team. Teamwork is also essential and where required, translated project findings are provided to ensure that outputs can be used by local stakeholders. The result is research which is commercially focussed, coherent, accurate, comprehendible, relevant, implementable and excellent value.