FSP Retail Blog

How do you know if a retailer is going to fit into your shopping centre? Is it going to bring in the type of shopper you want? Will it fit in with your other tenants? FSP has been working to improve its retailer classification in order to answer just these type of questions. We know retailers, and the increased number of categories we now use to define their price position and their predominant customer group means that we can easily identify the right retailers for you. This can be further enhanced when added to the powerful tools we use to classify shopper populations, to ensure a match between the potential customers in your high street and the shops they most want to visit. Contact us to find out more about our research methodology, and have a look at our online database SnapShop to get a view of the type of classifications we use.