Retailers
Brand Services
Market and Retail Brand Positioning
FSP uses an original form of Consumer Segmentation and Market Analysis to understand how markets work and where potential competitors are positioned based on shopper attitudes, behaviour and lifestages.
In-house developed techniques will analyse opinions and reactions, looking not only at users' and non-users' perceptions of all outward manifestations of the brand, but also the internal perception from the company itself.
Provides a method of regularly verifying the market position of your brand
Location Services
Identifies concentrations of target shoppers and draws up optimal location strategies.
Increasing the realised margin and cutting costs is essential in running a successful retail chain. We can help you make efficient use of the total leased space to increasing profitability.
Turnover and Sustainable Rents Estimates
FSP can help you determine the expected income and/or affordability of a location using unique techniques developed in house by our specialist consultants.
Other
• Get honest feedback from staff
• Quickly identify the root causes of the high staff turnover
• Propose practical, immediate solutions
Customer Profiling
FSP has extensive experience using focus groups, user and non-user shopper surveys and accompanied shopping specifically to analyse shopper attitudes and behaviour. The system informs clients of shopper opinions, behavioural responses to marketing campaigns, effectiveness of merchandising, product attractiveness, shop appearance and service standards. Combined with sales data, we can provide you with an invaluable foundation upon which to take your brand forward.
Contact us on 01494 474740
or alternatively
This level of market intelligence is always useful.
Andrew Bauer
Centre Director
County Mall, Crawley
