Consumer Insight
Satisfying customers means understanding the attitudes and motivations that lie behind their behaviour.
Consumer behaviour is in a constant state of change. The reasons for that change include the rapid growth of new routes to market such as on-line shopping, new offerings such as low-cost air travel, or lifestyle changes that result in a cash-rich, time-poor public.
FSP gives you insight into consumer behaviour that enables you to create effective, appealing promotions targeted with ferocious accuracy. Over thirty years of providing this essential retailer information has allowed FSP to build up a huge store of experience in this area, including a profile of consumer attitudes and an understanding of shopper lifestages, leading to an ability to identify shopper classifications and thus develop consumer profiles. With a range of techniques at its fingertips, including focus groups, mini-depth surveys, shopper behaviour and attitude surveys and postcode collection intercept interviews, FSP is one of the most skilled retail consultants in the UK, offering clients an individual approach rather than a prescribed solution.
Click here to see how FSP’s consumer behaviour research has led to client success.
Click here to find out more about our Research Led Development.
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FSP information and face-to-face presentations have been instrumental in getting retailers to consider schemes which they would not otherwise have done and this has been successfully converted into lettings which would not have happened in a number of instances.
Roger Fulford
Director,
Munroe K