FSP has over 100 years of combined experience identifying optimal Market Propositions. Finding the right proposition is critical to the success of any retail development. The profit differential between the best and a good enough proposition is substantial.
More than data is required to establish the best fit between retail offer (market position and scale) and consumer demand. It calls for understanding the motivations of retailers and shoppers and insight into the characteristics of the location. Research provides a good starting point but experience supplies the necessary confidence.
The Market Proposition is given substance only when tenants are recruited and trading. An understanding of the drivers of tenant turnover and their business models is a prerequisite for designing the most appropriate tenant mix.