A robust Leasing Strategy requires thorough understanding of consumer demand, retail provision and occupier requirements, backed by the ability to provide credible insight and analysis to support the leasing phase which follows.
FSP has an impressive track record of launching new schemes and improving the value of existing assets across the UK. Examples include Brunswick Shopping Centre (Bloomsbury), Wandsworth Southside, Spinningfields (Manchester), Pavilions (Birmingham), Midsummer Place (Milton Keynes) and Union Square (Aberdeen).
FSP employs a variety of research techniques to understand customer requirements. Retail provision (including turnover and space by merchandise category) is assessed using auditing techniques and potential occupiers are assessed in terms of their ‘fit’ with consumers, financial health and ability to generate sustained rental growth.
“The Leasing Strategy developed by FSP identified the best market opportunities for Princes Mall. It is evidence-based and persuasive to the finance team. FSP has worked with the leasing agents to identify specific target retailers credibly able to deliver the strategy. FSP has made an effective and valuable contribution to the development of the business and will continue to help us to deliver the full potential of Princes Mall.”
Andrew Glasgow
Director
The Premier Property Group