Case Studies

Below are some case studies of customers we have carried out work for.  Please use the sort function to search for case studies in your industry or service area.

• Catchment Analysis

  Using insight of the catchment population to make best use of the marketing budget
  
  

• Tenant Mix Planning

  How to use the mix of tenants to give your centre a distinctive and attractive character
  
  

• Pre-Acquisition Studies

  An evaluation of the retailing prospects for the shopping centre or retail park
  
  

• Market and Brand Positioning

  Finding the most effective market niche for the brand
  
  

• Staff Satisfaction

  Identifying how to create and retain effective retail staff
  
  

• Brand Strategy

  Identifying the actions to change perceptions of your brand. How to stop upsetting them and start delighting them
  
  

• Consumer Insights

  Refreshing the mix of tenants by understanding the actual and potential shoppers
  
  

• Business Strategy Implementation

  Making an effective business case for your centre to retailers
  
  

• Performance Improvement Strategy

  An effective method for centre management to improve the rental income
  
  

• Marketing Effectiveness Plan

  Value for money benchmarking for the marketing budgets of shopping centres
  
  

Contact us on 01494 474740

or alternatively

“The FSP research helped our understanding of the Park’s shoppers and provided information that assisted our discussions with target retailers. The bespoke reports provide key benchmark statistics and quantify the profit opportunities to retailers. They also help illustrate to landlords the scope for future growth and can formulate part of an asset management strategy.”

Mark Phelps
Letting Agent,
Wilkinson Williams